Heineken to revive suburban pubs in remote working push

Heineken is to spend £39m on reviving hundreds of “tired” suburban pubs in a bid to attract punters working from home. The brewing giant’s retail arm, Star Pubs & Bars, is planning to improve more than 600 pubs across the UK, as bosses respond to the surge in remote working since Covid. The investment drive will include reopening 62 pubs in 2024, with 94 other sites set for full refurbishments. The remaining pubs will receive varying upgrades. Heineken said it wanted to “broaden each pub’s use and appeal” in response to an increase in people working from home, giving customers more reason to visit throughout the day. Lawson Mountstevens, chief executive at Star Pubs & Bars, said: “Fundamentally, the changes in people’s working habits means that in a lot of these suburban locations, you’ve got more people who are around those areas a lot more. “It’s not rocket science. Those people are looking for pubs of a certain standard.” It comes as hybrid working forces the hospitality industry to divert their attention away from city centres and focus increasingly on towns and villages. Heineken said its refurbished pubs, which will each receive an average of £200,000 in investment, will have...

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