It used to be known mainly as a destination for dried fruit and vitamin tablets but now women can get advice on period pain, mood swings and sleep while shopping in Holland & Barrett. The retailer has trained 600 staff to act as women’s health coaches after its research revealed demand for broader support on hormonal and menstrual issues, with menopause the “tip of the iceberg”. Gynaecological conditions were the number one topic raised by the 100,000 women who responded to a government survey that helped shaped England’s first women’s health strategy in 2022. But 31% of women said they were last equipped with information on their cycle and hormones “when at school, or not at all”, according to YouGov research commissioned by Holland & Barrett (H&B). “Being on every high street, we are ideally placed to normalise conversations around women’s health for women of all ages, from periods to fertility, endometriosis and more, then to peri menopause and menopause,” said Tamara Rajah, H&B’s chief transformation officer. The once staid health food chain is attempting to reinvent its more than 700 UK shops as destinations for “accessible wellness solutions that work”, selling products “rooted in science”. The move comes amid...