Greene King is calling time at its 200-year-old Bury St Edmunds brewery as it moves away from traditional cask ales to focus on more modern, fizzy craft beers. The Old Speckled Hen Brewer is to build a new £40m facility in the town in an attempt to modernise the company and brew more craft beers to reach a younger audience. Greene King plans to move the majority of its brewing to the new site from its existing Westgate Brewery in the city, where it has produced beers for two centuries. It comes amid a wider shift away from traditional cask beers by the brewer as demand for the beer style, which is served at room temperature, has fallen. Nick Mackenzie, chief executive officer at Greene King, said: “We’re obviously designing [the new brewery] to allow for changes in customer trends, to allow us to have a significant cask element, but also over time to be able to have an equally significant craft presence with modern beers.” The Suffolk-based brewer launched its first craft beers in 2022 – Flint Eye, a dry-hopped lager, and Level Head, a session IPA. Cask ale sales in British pubs, meanwhile, have fallen from more than...