Lidl quizzed by MPs over ‘Strathvale farm’ Scottish chicken

Lidl has claimed to MPs that a picture of its “Strathvale farm chicken” is a “mistake” after telling them the discounter does not use so-called fake farms. Appearing in front of the Environment, Food and Rural Affairs Committee on fairness in the food supply chain, Lidl GB’s chief commercial officer Richard Bourns was questioned on the fairness of supermarkets using fake farms to market their food. Mr Bourns, who was specifically questioned by committee member Rosie Duffield on using “Strathvale farm” branding for meat products, replied: “We don’t use Strathvale farms, we use Strathvale. “We do not use farm brands, just to be absolutely clear.” Committee chairman Robert Goodwill, who had access to the internet, said: “Oh wait a minute, we have here a Strathvale farm Scottish large chicken, for £3.85. Gosh that’s cheap. “So there is on the website at least, a reference to Strathvale farm.” Mr Bourns replied: “If there is a reference to Strathvale farms on our website I’d want to take that away and correct it. “It could be the case that our website is not up to date. “We do not have an online offering but I can categorically tell you we do not have...

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