Bud Light promises to ‘stay in their lane’ after trans backlash

The European boss of Budweiser has said the brewer has learned to “stay in our lane” following a backlash over Bud Light’s work with a transgender influencer. Jason Warner, president of brewery giant AB InBev in Northern Europe, said the company would keep contested political and societal issues separate from its beers after consumers boycotted Bud Light for working with Dylan Mulvaney. Mr Warner said: “The major learning was, ‘hey, I want to enjoy [Bud Light] when I’m not having to think about all of this, and I want to enjoy it with my friends’. “‘I want sports, I want music. I want fun. I want friends. I want everyone to be happy together’. Unfortunately, the output of that was the complete opposite, which is not what we’re there to do.” AB InBev is the world’s biggest brewer and makes beers including Stella, Budweiser, Bud Light, Corona and Becks. The company suffered a slump in Bud Light sales and its share price last year after its decision to send personalised cans of the low alcohol beer to influencer Ms Mulvaney, marking her one year anniversary of transitioning gender. The marketing stunt enraged sections of the American Right and prompted calls...

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