The Prime Central London (PCL) market may seem like an untouchable and ultimately unknowable entity because it exists in a higher echelon to most home buyers’ frame of reference. This, of course, means there can be misconceptions around how it works. To help dispel the mystery, Homes & Property spoke to prime property finance experts CapitalRise who, in the course of their business, are busy ripping up one misconception: that this market is only accessible to squillionaires. CapitalRise is an award-winning investment platform that provides a route for individuals and institutions to invest in prime locations like Belgravia, Knightsbridge and Mayfair, as well as prime locations in outer London and the home counties, such as Wimbledon, Wentworth Estate and Beaconsfield. As such, they are particularly well-versed in the vagaries of this market. Here, CEO and Co-founder, Uma Rajah talks through the common misconceptions she faces and reflects on what people need to know: “The kind of property that we focus on funding is typically high-end residential real estate. One of the reasons why we have this strategy is because the prime market is very resilient, particularly in London. “It has its own unique property cycle which is completely independent from the...