The founder of Superdry has said he does not care that the retailer is increasingly seen as a “dad brand”, as he prepares to take the the business private. Julian Dunkerton said he is “not ashamed” of appealing to older shoppers after the company was forced to launch a significant restructuring programme after a slump in sales. The overhaul will lead to the business quitting the London Stock Exchange, as Mr Dunkerton seeks to rescue the business that he launched from a market stall in Cheltenham in 2003. He said: “I’m not ashamed of having a 50-year-old consumer as long as I’ve got a 16-year-old coming through as well.” The announcement marks the latest chapter in Superdry’s history, which started life as an in-house brand for Mr Dunkerton’s retail business Cult Clothing. As the brand grew, Superdry’s garments became popular with millennials. However, over the last decade, it has developed an association with older male shoppers. Mr Dunkerton, who serves as the company’s chief executive, said that the brand’s recent inability to modernise has been fuelled by excess stock. He said: “The fact is that we’ve had to deal with 19 million garments and have been quietly reducing them. “But...