Soccer-Premier League signs NFT deal with SoftBank-backed Sorare

By Elizabeth Howcroft LONDON (Reuters) - The Premier League is partnering with French fantasy sports platform Sorare to sell non-fungible tokens (NFTs), a sign that the sporting world is continuing to embrace digital assets despite the rout in markets. The deal gives Sorare a four-year license to sell digital sports cards of players from all 20 Premier League clubs, Sorare said in a statement on Monday. Sky News reported in October that the deal could be worth 30 million pounds ($37.13 million) per year. Sorare declined to comment on whether the figure cited by Sky News was accurate. The cards in Sorare's game are bought and traded in the form of NFTs, a kind of blockchain-based asset, using either cryptocurrency or traditional currency. Paris-based Sorare raised $680 million at a $4.3 billion valuation in a 2021 funding round led by SoftBank. Britain's gambling watchdog has been investigating Sorare since 2021 to assess whether its game amounts to gambling. Sorare CEO Nicolas Julia said at a journalists' briefing last week the probe was still ongoing. Elsewhere, France's gambling regulator told the company in November to make changes to the game, including expanding its free-to-play option. "The way that supporters follow their...

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