Rise in older generations using buy now, pay later for baby items, figures show

There has been a jump in Baby Boomer and Generation X age groups using buy now, pay later (BNPL) to fund baby products, according to new data. BNPL provider Clearpay, which released the figures, defined Gen X as people aged 44 to 59 and Baby Boomers as being aged 60 to 78. Some people in these age groups will be parents and some will also be grandparents. It recorded a 165% increase in sales for prams, 228% for moses baskets and 239% for baby carriers from these generations combined, when comparing the period November 1 2022 to February 14 2023 with November 1 2023 to February 14 2024. Clearpay also commissioned an Opinium survey which indicated that, on average, grandparents pay £750 towards the first 12 months of their grandchild’s life. Nearly half (45%) of grandparents feel that the cost of living has made it too expensive for their adult child to pay for baby items, with a fifth (20%) saying they spend more on baby items such as cots, prams and toys than the parent. The majority (82%) of grandparents said they had spent money on their grandchild because they wanted to treat the baby but nearly a fifth...

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