Why Britain is buckling under the weight of its £100bn obesity epidemic

“If you want to write about Wigan, write about that guy over there – he’s the local crackhead and he just killed a pigeon,” says a teenager in the town centre near the Grand Arcade Shopping Centre. A middle-aged man clutching a white bag looks up and grins, flapping his arms like a bird. “He just smacked it and put it in that bag. He says he is going to cook it and eat it for dinner.” Fresh lean protein is not the norm in Wigan. The local delicacy is a pie barm – a meat-filled pastry served in a buttered bread roll. When Gareth Hill, 41, was working as a joiner, he used to have a version of a “Wigan kebab”, as it is nicknamed, most days for breakfast. “When you’re lifting planks of wood and sawing you probably can afford to do that,” he says. Hill eventually swapped his manual labour job for a more sedentary life as an apprenticeship coach. His diet, however, stayed the same. “I just carried on eating the same even though I was working at home.” The pounds piled on. Until a few months ago, Hill weighed just over 16st (102kg) and had a...

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