The idea of artificial intelligence (AI) is nothing new. British mathematician Alan Turing was discussing the concept of machine intelligence in 1950. But what’s new is the subcategory of generative AI, whose rapid growth shows no sign of slowing. And believe it or not, some FTSE 100 shares give exposure to the trend. According to Bloomberg Intelligence, generative AI is poised to become a $1.3trn market by 2032 as it boosts sales for hardware, software, and services. So, let’s take a look at three different ways I could invest in this revolutionary technology via the FTSE 100. Large language models (LLMs), such as ChatGPT and Google’s Gemini, require vast amounts of data for both training and inference. This is essential for LLMs to understand language and generate responses. The quality and quantity of the data significantly impact the performance and capabilities of LLMs. In other words, companies that already have huge amounts of proprietary data are ahead of the curve when it comes to generative AI models. Fortunately, there’s a cohort of exceptional FTSE 100 data companies to choose from. These include London Stock Exchange Group, credit bureau Experian, software firm Sage, and data analytics giant RELX. Experian holds credit...